{"id":5851,"date":"2022-03-15T15:08:15","date_gmt":"2022-03-15T18:08:15","guid":{"rendered":"https:\/\/anota.ai\/blog\/?p=5851"},"modified":"2025-12-19T12:02:35","modified_gmt":"2025-12-19T15:02:35","slug":"como-calcular-cmv","status":"publish","type":"post","link":"https:\/\/anota.ai\/blog\/como-calcular-cmv\/","title":{"rendered":"Veja como calcular CMV \u00e9 fundamental para a gest\u00e3o do seu delivery"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Tempo de leitura: 6 min<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Da lanchonete que ainda \u00e9 <a href=\"https:\/\/anota.ai\/blog\/mei-para-delivery-em-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">MEI<\/a> ao restaurante mais robusto, \u00e9 muito importante que os gestores e tomadores de decis\u00e3o dos restaurantes delivery saibam como calcular CMV do seu neg\u00f3cio. N\u00e3o sabe o que significa essa sigla? N\u00f3s j\u00e1 adiantamos e traduzimos: <strong>\u00e9 Custo de Mercadoria Vendida<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o vai conseguir ler este artigo agora? Que tal ouvi-lo na \u00edntegra? \u00c9 s\u00f3 dar o play no tocador abaixo!<\/p>\n\n\n\n<!-- begin ReadMe script -->\n  <div id=\"audiome-container\"><\/div>\n  <script async src=\"https:\/\/readme.ai\/static\/widget\/anotai.js\" > <\/script>\n<!-- end ReadMe script -->\n\n\n\n<p class=\"wp-block-paragraph\">Com esse n\u00famero em m\u00e3os, ser\u00e1 poss\u00edvel entender como vai o seu neg\u00f3cio e at\u00e9 pensar em estrat\u00e9gias para o delivery, como <a href=\"https:\/\/anota.ai\/blog\/sera-que-o-ifood-vale-a-pena\/\" target=\"_blank\" rel=\"noreferrer noopener\">usar ou n\u00e3o o iFood<\/a> ou recorrer a melhorias no seu atendimento por <a href=\"https:\/\/anota.ai\/blog\/como-colocar-mensagem-automatica-no-whatsapp\/\" target=\"_blank\" rel=\"noreferrer noopener\">WhatsApp<\/a>. Tudo sempre com o objetivo de melhorar a sa\u00fade financeira do seu restaurante. ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ficou interessado? Ent\u00e3o continue a leitura!<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block has-background\" style=\"background-color:#f3f3f3\" id=\"rank-math-toc\"><nav><ul><li class=\"\"><a href=\"#o-que-e-custo-de-mercadoria-vendida-cmv\">O que \u00e9 Custo de Mercadoria Vendida (CMV)?<\/a><\/li><li class=\"\"><a href=\"#o-que-voce-ganha-ao-saber-como-calcular-cmv\">O que voc\u00ea ganha ao saber como calcular CMV?<\/a><\/li><li class=\"\"><a href=\"#e-quais-sao-os-riscos-de-nao-saber-calcular-o-cmv\">E quais s\u00e3o os riscos de n\u00e3o saber calcular o CMV?<\/a><\/li><li class=\"\"><a href=\"#como-calcular-o-cmv-de-um-restaurante\">Como calcular o CMV de um restaurante?<\/a><ul><li class=\"\"><a href=\"#como-e-feito-o-calculo-de-cmv\">Como \u00e9 feito o c\u00e1lculo de CMV<\/a><\/li><li class=\"\"><a href=\"#o-que-nao-entra-no-calculo-do-cmv\">O que n\u00e3o entra no c\u00e1lculo do CMV?<\/a><\/li><li class=\"\"><a href=\"#qual-seria-o-cmv-ideal\">Qual seria o CMV ideal?<\/a><\/li><li class=\"\"><a href=\"#agora-aplicando-em-seu-restaurante\">Agora, aplicando em seu restaurante<\/a><\/li><li class=\"\"><a href=\"#tambem-da-para-saber-o-custo-de-cada-prato-que-voce-vende\">Tamb\u00e9m d\u00e1 para saber o custo de cada prato que voc\u00ea vende<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#o-que-voce-viu-ate-aqui\">O que voc\u00ea viu at\u00e9 aqui?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"o-que-e-custo-de-mercadoria-vendida-cmv\"><strong>O que \u00e9 Custo de Mercadoria Vendida (CMV)?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para explicar essa quest\u00e3o, \u00e9 importante saber que tudo nessa vida tem um custo, ent\u00e3o, \u00e9 natural que at\u00e9 aquilo que voc\u00ea j\u00e1 vendeu em seu restaurante tamb\u00e9m tenha o seu. Dessa forma, o <strong>CMV \u00e9 a soma dos custos para a produ\u00e7\u00e3o e armazenamento de uma mercadoria<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E para que aprender como calcular o CMV? Bom, para muitas coisas, como voc\u00ea ver\u00e1 no pr\u00f3ximo t\u00f3pico, mas, talvez, o maior benef\u00edcio seja voc\u00ea conseguir dimensionar o seu <strong>lucro bruto<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agora vamos levar para o seu restaurante. Quando voc\u00ea vende um prato, o valor que voc\u00ea cobra por ele n\u00e3o corresponde diretamente ao seu lucro, n\u00e3o \u00e9? Para descobrir esse valor, voc\u00ea vai precisar <strong>retirar o montante de produ\u00e7\u00e3o para fazer o prato, como a compra de insumos<\/strong>. Ent\u00e3o, <strong>o valor dessa conta<\/strong> \u00e9 o seu CMV.<\/p>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"10092\" class=\"elementor elementor-10092\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-c3a6f3f e-flex e-con-boxed e-con e-parent\" data-id=\"c3a6f3f\" data-element_type=\"container\" data-e-type=\"container\" id=\"form-post\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6eeba40 e-con-full e-flex e-con e-child\" data-id=\"6eeba40\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e612d23 elementor-widget elementor-widget-heading\" data-id=\"e612d23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Aproveite essa oportunidade para vender mais!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a3fbbf elementor-widget elementor-widget-text-editor\" data-id=\"7a3fbbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"135\" data-end=\"472\">Garanta atendimento autom\u00e1tico imediato no WhatsApp e um card\u00e1pio estrat\u00e9gico feito para aumentar suas vendas. Tudo o que seu restaurante precisa para vender mais, do delivery ao sal\u00e3o, sem m\u00f3dulo extra, a partir de R$ 99,99\/m\u00eas. Preencha o formul\u00e1rio abaixo para falar com um de nossos consultores.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e14539 elementor-widget elementor-widget-shortcode\" data-id=\"2e14539\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"22896\" class=\"elementor elementor-22896\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f9bd9bf e-con-full e-flex e-con e-child\" data-id=\"6f9bd9bf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-235763c1 elementor-button-align-start elementor-mobile-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"235763c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Testar gr\\u00e1tis por 7 dias&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form\" name=\"New Form\" aria-label=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"22896\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"235763c1\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-first_name elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[first_name]\" id=\"form-field-first_name\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Informe seu nome *\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Informe seu email *\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-phone elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[phone]\" id=\"form-field-phone\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Informe seu Whatsapp *\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-company elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[company]\" id=\"form-field-company\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Nome do seu delivery *\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-radio elementor-field-group elementor-column elementor-field-group-order_day elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-order_day\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tQuantidade de pedidos por dia?\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<div class=\"elementor-field-subgroup  elementor-subgroup-inline\"><span class=\"elementor-field-option\"><input type=\"radio\" value=\"Menos de 10\" id=\"form-field-order_day-0\" name=\"form_fields[order_day]\" required=\"required\"> <label for=\"form-field-order_day-0\">Menos de 10<\/label><\/span><span class=\"elementor-field-option\"><input type=\"radio\" value=\"Mais de 10\" id=\"form-field-order_day-1\" name=\"form_fields[order_day]\" required=\"required\"> <label for=\"form-field-order_day-1\">Mais de 10<\/label><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-radio elementor-field-group elementor-column elementor-field-group-computer elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-computer\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tJ\u00e1 tem computador ou notebook?\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<div class=\"elementor-field-subgroup  elementor-subgroup-inline\"><span class=\"elementor-field-option\"><input type=\"radio\" value=\"Sim\" id=\"form-field-computer-0\" name=\"form_fields[computer]\" required=\"required\"> <label for=\"form-field-computer-0\">Sim<\/label><\/span><span class=\"elementor-field-option\"><input type=\"radio\" value=\"N\u00e3o\" id=\"form-field-computer-1\" name=\"form_fields[computer]\" required=\"required\"> <label for=\"form-field-computer-1\">N\u00e3o<\/label><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-invoicing elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-caret-down\"><\/i>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[invoicing]\" id=\"form-field-invoicing\" class=\"elementor-field-textual elementor-size-md\" required=\"required\">\n\t\t\t\t\t\t\t\t\t<option value=\"\">Selecione uma op\u00e7\u00e3o<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"N\u00e3o inaugurou ainda\">N\u00e3o inaugurou ainda<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"At\u00e9 R$10.000\">At\u00e9 R$10.000<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"De R$10.001 a R$20.000\">De R$10.001 a R$20.000<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"De R$20.001 a R$40.000\">De R$20.001 a R$40.000<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Acima de R$40.000\">Acima de R$40.000<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-utm_content elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[utm_content]\" id=\"form-field-utm_content\" class=\"elementor-field elementor-size-md  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-utm_source elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[utm_source]\" id=\"form-field-utm_source\" class=\"elementor-field elementor-size-md  elementor-field-textual\" value=\"blog\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-utm_campaign elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[utm_campaign]\" id=\"form-field-utm_campaign\" class=\"elementor-field elementor-size-md  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-utm_medium elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[utm_medium]\" id=\"form-field-utm_medium\" class=\"elementor-field elementor-size-md  elementor-field-textual\" value=\"formulariopost\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-utm_term elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[utm_term]\" id=\"form-field-utm_term\" class=\"elementor-field elementor-size-md  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-gclid elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[gclid]\" id=\"form-field-gclid\" class=\"elementor-field elementor-size-md  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-handl_original_ref elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[handl_original_ref]\" id=\"form-field-handl_original_ref\" class=\"elementor-field elementor-size-md  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-site_origem elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[site_origem]\" id=\"form-field-site_origem\" class=\"elementor-field elementor-size-md  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-redirect elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[redirect]\" id=\"form-field-redirect\" class=\"elementor-field elementor-size-md  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-lp_version elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[lp_version]\" id=\"form-field-lp_version\" class=\"elementor-field elementor-size-md  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-partner elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[partner]\" id=\"form-field-partner\" class=\"elementor-field elementor-size-md  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-indicado_mid elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[indicado_mid]\" id=\"form-field-indicado_mid\" class=\"elementor-field elementor-size-md  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-indicado_aid elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[indicado_aid]\" id=\"form-field-indicado_aid\" class=\"elementor-field elementor-size-md  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-fbclid elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[fbclid]\" id=\"form-field-fbclid\" class=\"elementor-field elementor-size-md  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-field_97a660f elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[field_97a660f]\" id=\"form-field-field_97a660f\" class=\"elementor-field elementor-size-md  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-shareableCode elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[shareableCode]\" id=\"form-field-shareableCode\" class=\"elementor-field elementor-size-md  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-Curadoria elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[Curadoria]\" id=\"form-field-Curadoria\" class=\"elementor-field elementor-size-md  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_a16cb6c elementor-col-100 recaptcha_v3-bottomleft\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_a16cb6c\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LfAHEUkAAAAAKEaBiH-O3h36hOlrUihJRuYIKDu\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomleft\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-computer_access_label elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[computer_access_label]\" id=\"form-field-computer_access_label\" class=\"elementor-field elementor-size-md  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-md\" type=\"submit\" id=\"elementor-form-action\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-arrow-forward-outline\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Testar gr\u00e1tis por 7 dias<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-392dbed elementor-widget elementor-widget-global elementor-global-16708 elementor-widget-html\" data-id=\"392dbed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script type=\"text\/javascript\">\r\n\/* M\u00e1scaras ER *\/\r\nfunction mascara(o,f){\r\n    v_obj=o\r\n    v_fun=f\r\n    setTimeout(\"execmascara()\",1)\r\n}\r\nfunction execmascara(){\r\n    v_obj.value=v_fun(v_obj.value)\r\n}\r\nfunction mtel(v){\r\n\r\n    v=v.replace(\/\\D\/g,\"\");             \/\/Remove tudo o que n\u00e3o \u00e9 d\u00edgito\r\n    v=v.replace(\/^(\\d{2})(\\d)\/g,\"($1) $2\"); \/\/Coloca par\u00eanteses em volta dos dois primeiros d\u00edgitos\r\n    v=v.replace(\/(\\d)(\\d{4})$\/,\"$1-$2\");    \/\/Coloca h\u00edfen entre o quarto e o quinto d\u00edgitos\r\n    return v;\r\n}\r\nfunction id( el ){\r\n    return document.getElementById( el );\r\n}\r\n\r\nfunction validatedCheck(el) {\r\n    let field = document.getElementsByName(el)\r\n    for (var i = 0, length = field.length; i < length; i++) {\r\n      field[i].removeAttribute('checked')\r\n      \r\n      field[i].addEventListener('change', function(e) {\r\n          this.setAttribute('checked', true)\r\n      })\r\n    }\r\n\r\n}\r\n\r\nwindow.onload = function(){\r\n    \r\n    validatedCheck('form_fields[order_day]');\r\n    validatedCheck('form_fields[computer]');\r\n    \r\n    id('form-field-phone').setAttribute('maxlength',15);\r\n    id('form-field-phone').addEventListener('input', function(){\r\n        mascara( this, mtel );\r\n    });\r\n\r\n    id('form-field-phone').setAttribute( \"autocomplete\", \"off\" );\r\n    id('form-field-phone').onblur = function () {\r\n        let phone = this.value\r\n        let validatedPhone = phone.replace('(','').replace(')','').replace(' ','').replace('-','')\r\n        if (validatedPhone.length != 10 && validatedPhone.length != 11 ) {\r\n            this.setCustomValidity(\"Digite o telefone corretamente\");\r\n        } else {\r\n            this.setCustomValidity(\"\");\r\n        }\r\n    }\r\n}\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<h2 class=\"wp-block-heading\" id=\"o-que-voce-ganha-ao-saber-como-calcular-cmv\"><strong>O que voc\u00ea ganha ao saber como calcular CMV?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ao saber calcular o CMV, voc\u00ea poder\u00e1 ter informa\u00e7\u00f5es preciosas, pois <strong>ele serve como um indicador importante para as opera\u00e7\u00f5es do seu restaurante<\/strong>. Com ele em m\u00e3os, voc\u00ea vai conseguir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>informa\u00e7\u00f5es para colocar os pre\u00e7os ideais dos seus pratos;<\/li>\n\n\n\n<li>reajustar os pre\u00e7os, quando necess\u00e1rio;<\/li>\n\n\n\n<li>descobrir o melhor custo-benef\u00edcio dos itens do card\u00e1pio e quais podem ser usados em promo\u00e7\u00f5es;<\/li>\n\n\n\n<li>conferir a lucratividade \u2014 ou a falta dela \u2014 de cada produto do seu card\u00e1pio, por exemplo.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"e-quais-sao-os-riscos-de-nao-saber-calcular-o-cmv\"><strong>E quais s\u00e3o os riscos de n\u00e3o saber calcular o CMV?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quando o c\u00e1lculo de CMV n\u00e3o \u00e9 feito, <strong>o dono do restaurante poder\u00e1 ganhar menos do que ele acredita e prejudicar sua sa\u00fade financeira<\/strong>. ? Isso porque ele vai considerar como n\u00famero real os valores recebidos com as vendas, sem tirar seus custos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse c\u00e1lculo, como deu para perceber, serve como um indicador de alerta, porque, com ele, voc\u00ea poder\u00e1 ver se existem exageros nos gastos do seu neg\u00f3cio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"como-calcular-o-cmv-de-um-restaurante\"><strong>Como calcular o CMV de um restaurante?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de entrarmos no c\u00e1lculo direto, existem 3 conceitos que devem sempre estar no dia a dia da <a href=\"https:\/\/rockcontent.com\/br\/blog\/o-que-e-gestao\/\" data-type=\"link\" data-id=\"https:\/\/rockcontent.com\/br\/blog\/o-que-e-gestao\/\" target=\"_blank\" rel=\"noopener\">sua gest\u00e3o<\/a>. S\u00e3o eles:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>c\u00e1lculo monet\u00e1rio \u2014 faz os c\u00e1lculos considerando as medidas em valores, n\u00e3o unidades;<\/li>\n\n\n\n<li>c\u00e1lculo por mercadoria \u2014 \u00e9 mais utilizado na parte de log\u00edstica e opera\u00e7\u00f5es (e calcula com base na quantidade de estoque); e<\/li>\n\n\n\n<li>invent\u00e1rio \u2014 um sistema que diz a entrada e sa\u00edda dos seus insumos e mercadorias (\u00e9 importante que ele tenha informa\u00e7\u00f5es atualizadas sobre seu estoque).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sabendo esses conceitos, veja, abaixo, como \u00e9 feito o c\u00e1lculo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"como-e-feito-o-calculo-de-cmv\">Como \u00e9 feito o c\u00e1lculo de CMV<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A f\u00f3rmula para calcular o CMV envolve uma equa\u00e7\u00e3o envolvendo a soma do estoque inicial (EI) e das compras (C), e subtraindo o estoque final (EF). Ent\u00e3o:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CMV = EI + C &#8211; EF<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depois, para descobrir a porcentagem, voc\u00ea vai dividir esse valor pelo seu n\u00famero \u2014 em Real \u2014 de vendas do per\u00edodo. Mais adiante a gente vai mostrar um exemplo para voc\u00ea conseguir visualizar melhor. ?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"o-que-nao-entra-no-calculo-do-cmv\">O que n\u00e3o entra no c\u00e1lculo do CMV?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ainda existem despesas comuns no seu <a href=\"https:\/\/anota.ai\/blog\/blog\/taxa-de-entrega-do-seu-delivery\" target=\"_blank\" rel=\"noreferrer noopener\">delivery<\/a> e, naturalmente, n\u00e3o ser\u00e3o todas que entram nesse c\u00e1lculo. Como <strong>elas n\u00e3o incidem sobre o custo das mercadorias<\/strong>, elas tamb\u00e9m n\u00e3o s\u00e3o usadas para encontrar seu lucro bruto. Veja:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>despesas operacionais, como o seu <a href=\"https:\/\/anota.ai\/blog\/leis-trabalhistas-para-motoboys\/\" target=\"_blank\" rel=\"noreferrer noopener\">frete<\/a>;<\/li>\n\n\n\n<li>despesas administrativas, como gastos com internet, energia e telefone;<\/li>\n\n\n\n<li>despesas financeiras, como juros de empr\u00e9stimos;<\/li>\n\n\n\n<li>impostos sobre faturamento, como PIS\/Cofins, ICMS e IRPJ;<\/li>\n\n\n\n<li>despesas de <a href=\"https:\/\/anota.ai\/blog\/gatilhos-mentais-para-vendas\/\" target=\"_blank\" rel=\"noreferrer noopener\">vendas<\/a>, como as comiss\u00f5es.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"qual-seria-o-cmv-ideal\">Qual seria o CMV ideal?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O CMV ideal vai oscilar de neg\u00f3cio para neg\u00f3cio \u2014 at\u00e9 mesmo de subnicho para subnicho no setor de restaurantes. Mas, de qualquer forma, o ideal \u00e9 manter um giro ali em torno de 25% a 35%. Abaixo disso ainda \u00e9 bom, mas, acima, pode ser perigoso para a sa\u00fade financeira do <a href=\"https:\/\/anota.ai\/blog\/blog\/como-ter-uma-conta-para-o-seu-delivery-no-instagram\" target=\"_blank\" rel=\"noreferrer noopener\">seu delivery<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para um restaurante, podemos pensar nesta simula\u00e7\u00e3o do que seria o ideal para os seus gastos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>despesas vari\u00e1veis \u2014 8%<\/li>\n\n\n\n<li>despesas com os trabalhadores \u2014 22%<\/li>\n\n\n\n<li>despesa com os insumos \u2014 35%<\/li>\n\n\n\n<li>outras despesas fixas \u2014 15%<\/li>\n\n\n\n<li>resultado \u2014 20%<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"agora-aplicando-em-seu-restaurante\">Agora, aplicando em seu restaurante<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos supor que o seu estoque inicial do m\u00eas de mar\u00e7o \u00e9 de R$ 3.000,00, que as suas compras foram R$ 5.000,00, e estoque final somando R$ 3.500,00.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o, o seu Custo de Mercadoria Vendida do invent\u00e1rio do m\u00eas de mar\u00e7o foi de:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3.000 (EI) + 5.000 (C) \u2013 3.500 (EF) = R$ 4.500,00<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Disso, vamos supor que voc\u00ea vendeu R$ 20.00,00. Ent\u00e3o, a porcentagem do seu CMV vai ficar pr\u00f3ximo do n\u00famero ideal que falamos anteriormente:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4.500 \/ 20.000 x 100&nbsp; = 22,5%<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tambem-da-para-saber-o-custo-de-cada-prato-que-voce-vende\">Tamb\u00e9m d\u00e1 para saber o custo de cada prato que voc\u00ea vende<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O seu primeiro passo para calcular o CMV ser\u00e1 calcular o custo de cada item do seu card\u00e1pio, incluindo os pre\u00e7os por cada por\u00e7\u00e3o de ingrediente \u2014 e, para ter essas informa\u00e7\u00f5es, voc\u00ea deve sempre manter uma <a href=\"https:\/\/anota.ai\/home\/materiais\/calculadora-de-pratos-para-marketplace\/?utm_source=blog&amp;utm_medium=Artigo&amp;utm_campaign=conteudo&amp;utm_content=PaginaDestinoGeral\" target=\"_blank\" rel=\"noreferrer noopener\">ficha t\u00e9cnica<\/a> dos seus pratos, ok? <strong>?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos ao exemplo, para ficar bem explicadinho. Vamos supor que voc\u00ea tem uma pizzaria e vai calcular o CMV de uma pizza havaiana:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>para a massa \u2014 R$ 2,20 (o quilo) x 0,350 kg = <strong>R$ 0,77<\/strong><\/li>\n\n\n\n<li>para o molho de tomate \u2014 R$ 8,00 x 0,02 kg = <strong>R$ 0,16<\/strong><\/li>\n\n\n\n<li>para a mussarela \u2014 R$ 20,00 x 0,250 kg = <strong>R$ 5,00<\/strong><\/li>\n\n\n\n<li>para o abacaxi \u2014 R$ 4,00 x 0,05 kg = <strong>R$ 0,2<\/strong><\/li>\n\n\n\n<li>e para o presunto \u2014 R$ 18,00 x 0,150 = <strong>R$ 2,7<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Dessa forma, o CMV da pizza havaiana vai ser: 0,77 + 0,16 + 5,00 + 0,2 + 2,7 = <strong>R$ 8,83<\/strong>. Aqui, \u00e9 interessante perceber que o valor mudar\u00e1 de acordo com as pizzas que t\u00eam mais e menos ingredientes tamb\u00e9m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ainda, se voc\u00ea vende a sua pizza havaiana por R$ 35,00, o seu CMV vai ter uma porcentagem de cerca de <strong>25%<\/strong>, ficando dentro do ideal! ?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"o-que-voce-viu-ate-aqui\"><strong>O que voc\u00ea viu at\u00e9 aqui?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Neste artigo, voc\u00ea p\u00f4de ver quest\u00f5es importantes para a sa\u00fade financeira do seu delivery. Saber como calcular o CMV do seu restaurante \u00e9 uma delas, afinal, ele \u00e9 um dos meios para voc\u00ea descobrir o lucro bruto que o restaurante traz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gostou do artigo e quer experimentar a Anota AI, para ver como podemos ajudar o seu restaurante a crescer ano ap\u00f3s ano? Ent\u00e3o, clique no bot\u00e3o abaixo e converse com um de nossos consultores para iniciar um teste gr\u00e1tis!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/contato.anota.ai\/?utm_source=blog&amp;utm_medium=livechatnoartigo&amp;utm_campaign=botaoctapost&amp;utm_content=comocalcularcmv\" style=\"background-color:#f1953b\" target=\"_blank\" rel=\"noreferrer noopener\">Quero falar com um consultor<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u00e3o sabe a import\u00e2ncia do CMV para o seu delivery? Saiba como calcular CMV do seu neg\u00f3cio e ainda tomar decis\u00f5es importantes nos restaurantes delivery. N\u00e3o sabe o que significa essa sigla? N\u00f3s j\u00e1 adiantamos e traduzimos: \u00e9 Custo de Mercadoria Vendida, mas vem descobrir mais sobre.<\/p>\n","protected":false},"author":15,"featured_media":5852,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83,13],"tags":[71],"class_list":["post-5851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-todos-os-posts","category-cprob","tag-cmv"],"_links":{"self":[{"href":"https:\/\/anota.ai\/blog\/wp-json\/wp\/v2\/posts\/5851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anota.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anota.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anota.ai\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/anota.ai\/blog\/wp-json\/wp\/v2\/comments?post=5851"}],"version-history":[{"count":9,"href":"https:\/\/anota.ai\/blog\/wp-json\/wp\/v2\/posts\/5851\/revisions"}],"predecessor-version":[{"id":22210,"href":"https:\/\/anota.ai\/blog\/wp-json\/wp\/v2\/posts\/5851\/revisions\/22210"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anota.ai\/blog\/wp-json\/wp\/v2\/media\/5852"}],"wp:attachment":[{"href":"https:\/\/anota.ai\/blog\/wp-json\/wp\/v2\/media?parent=5851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anota.ai\/blog\/wp-json\/wp\/v2\/categories?post=5851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anota.ai\/blog\/wp-json\/wp\/v2\/tags?post=5851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}