{"id":36418,"date":"2025-04-16T17:33:23","date_gmt":"2025-04-16T20:33:23","guid":{"rendered":"https:\/\/wordpress-lp.production.dc.anota.ai\/home\/?post_type=materiais&#038;p=36418"},"modified":"2025-04-16T17:33:23","modified_gmt":"2025-04-16T20:33:23","slug":"pagina-de-destino-marketing-no-instagram-para-confeitarias","status":"publish","type":"materiais","link":"https:\/\/anota.ai\/home\/materiais\/pagina-de-destino-marketing-no-instagram-para-confeitarias\/","title":{"rendered":"p\u00e1gina de destino Melissa Ferraz marketing no instagram"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"36418\" class=\"elementor elementor-36418\" data-elementor-post-type=\"materiais\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e617634 e-flex e-con-boxed e-con e-parent\" data-id=\"e617634\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63a59e9 elementor-widget elementor-widget-heading\" data-id=\"63a59e9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Material liberado!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac7a505 elementor-widget elementor-widget-video\" data-id=\"ac7a505\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=iJCDOJPw4RY&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5240c3 e-flex e-con-boxed e-con e-parent\" data-id=\"d5240c3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2eb9ce4 e-con-full e-flex e-con e-child\" data-id=\"2eb9ce4\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4ca188b e-con-full e-flex e-con e-child\" data-id=\"4ca188b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c031454 elementor-widget elementor-widget-text-editor\" data-id=\"c031454\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Viu s\u00f3 como a Melissa Ferraz, refer\u00eancia em confeitaria, recomenda a Anota AI?<br \/><\/strong>Ent\u00e3o, clique no bot\u00e3o para conversar com um de nossos consultores e, quem sabe, aproveitar uma promo\u00e7\u00e3o com um precinho especial para voc\u00ea?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f07942f e-con-full e-flex e-con e-child\" data-id=\"f07942f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92fc254 elementor-align-center elementor-absolute elementor-invisible elementor-widget elementor-widget-button\" data-id=\"92fc254\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;bounceIn&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/whatsapp.anota.ai\/?utm_source=MR&#038;utm_medium=aula-melissa-ferraz&#038;utm_campaign=influenciadores&#038;utm_content=marketingnoinstagramparaconfeitarias\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Fale com um consultor<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-930baba e-flex e-con-boxed e-con e-parent\" data-id=\"930baba\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99489ec elementor-widget elementor-widget-heading\" data-id=\"99489ec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>Funcionalidades para vender mais<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3e125a e-con-full e-flex e-con e-child\" data-id=\"a3e125a\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d9c7a9b e-con-full e-flex e-con e-child\" data-id=\"d9c7a9b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7cd391 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"f7cd391\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/anota.ai\/home\/funcionalidade\/atendente-virtual\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Rob\u00f4 para atendimento no WhatsApp<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/anota.ai\/home\/funcionalidade\/cardapio-digital\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Card\u00e1pio digital<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d835e9e e-con-full e-flex e-con e-child\" data-id=\"d835e9e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b87b132 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b87b132\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/anota.ai\/home\/funcionalidade\/agendamento-de-pedidos\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Agendamento de pedidos<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/anota.ai\/home\/funcionalidade\/pagamento-via-pix\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Pagamento por Pix Automatizado<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4542204 e-con-full e-flex e-con e-child\" data-id=\"4542204\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59810d4 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"59810d4\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/anota.ai\/home\/funcionalidade\/ponto-de-vendas\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ponto de Venda (PDV)<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/anota.ai\/home\/funcionalidade\/cupom-de-desconto\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ferramentas promocionais<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1cc35d e-con-full e-flex e-con e-child\" data-id=\"f1cc35d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83cade5 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"83cade5\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/anota.ai\/home\/funcionalidade\/relatorios\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Relat\u00f3rios de vendas<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c863e8 e-con-full e-flex e-con e-child\" data-id=\"8c863e8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25051d0 elementor-widget elementor-widget-text-editor\" data-id=\"25051d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Transcri\u00e7\u00e3o da aula:<\/strong><\/p><p>Na live promovida pela equipe do Anota AI, a anfitri\u00e3 Camila recebeu de forma entusiasmada Melissa, confeiteira e nova integrante do time de influenciadores da marca. Com um tom leve e acolhedor, a conversa iniciou com Melissa compartilhando sua inspiradora trajet\u00f3ria. Ela contou como a confeitaria entrou em sua vida de forma despretensiosa, ainda na casa dos pais no Rio de Janeiro.<\/p><p>Ap\u00f3s o casamento, abriu seu primeiro ateli\u00ea, onde realizou entregas e vendas pelo iFood \u2014 que se tornou sua principal fonte de renda. Em 2025, sua vida passou por uma grande transforma\u00e7\u00e3o: ela e sua fam\u00edlia se mudaram para Minas Gerais. Apesar de ter que sair da zona de conforto, Melissa manteve o delivery funcionando no Rio enquanto iniciava as opera\u00e7\u00f5es em sua nova cidade, focando em feiras e entregas locais.Durante o bate-papo, Melissa enfatizou a import\u00e2ncia de organizar a rotina de produ\u00e7\u00e3o, especialmente em um ambiente novo, onde ainda n\u00e3o conta com uma equipe estruturada. Nesse cen\u00e1rio desafiador, o sistema Anota AI tornou-se uma ferramenta indispens\u00e1vel para gerenciar pedidos e otimizar o atendimento ao cliente. Ela destacou que, embora ensine outras confeiteiras, nunca deixou de vender seus produtos \u2014 pelo contr\u00e1rio, sua viv\u00eancia pr\u00e1tica no mercado refor\u00e7ou sua autoridade e credibilidade como educadora. A parceria com o Anota AI surge como um recurso estrat\u00e9gico nesta nova fase, oferecendo praticidade na gest\u00e3o de pedidos e permitindo que Melissa foque na produ\u00e7\u00e3o e na expans\u00e3o da marca.<\/p><p>Outro tema relevante abordado na live foi o poder do Instagram como canal principal de divulga\u00e7\u00e3o para quem trabalha com doces. Melissa compartilhou que, desde os primeiros passos na confeitaria \u2014 ainda vendendo trufas na escola \u2014, j\u00e1 demonstrava seu esp\u00edrito empreendedor. Durante a pandemia, percebeu que o marketing digital seria essencial para ganhar mais visibilidade. Atualmente, Melissa inspira confeiteiras em todo o Brasil a utilizar as redes sociais n\u00e3o apenas como uma vitrine, mas como ferramentas estrat\u00e9gicas de vendas e conex\u00e3o com o p\u00fablico.<\/p><p><b data-stringify-type=\"bold\">A comunidade &#8220;abelhinhas&#8221;<\/b>, como Melissa carinhosamente chama suas seguidoras, marcaram presen\u00e7a na live, refor\u00e7ando o engajamento e o carinho conquistados por sua autenticidade e dedica\u00e7\u00e3o. Melissa mant\u00e9m um di\u00e1logo constante com seu p\u00fablico, ajudando-os a identificar em que ponto de sua jornada de divulga\u00e7\u00e3o digital se encontram e como podem evoluir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","class_list":["post-36418","materiais","type-materiais","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/anota.ai\/home\/wp-json\/wp\/v2\/materiais\/36418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anota.ai\/home\/wp-json\/wp\/v2\/materiais"}],"about":[{"href":"https:\/\/anota.ai\/home\/wp-json\/wp\/v2\/types\/materiais"}],"version-history":[{"count":11,"href":"https:\/\/anota.ai\/home\/wp-json\/wp\/v2\/materiais\/36418\/revisions"}],"predecessor-version":[{"id":36475,"href":"https:\/\/anota.ai\/home\/wp-json\/wp\/v2\/materiais\/36418\/revisions\/36475"}],"wp:attachment":[{"href":"https:\/\/anota.ai\/home\/wp-json\/wp\/v2\/media?parent=36418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}